Privacy Policy

Last Updated: 2026

mensdenbg.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, telephone number, and other contact details you voluntarily provide when registering, contacting us, or subscribing to our services.
• Technical Information: IP address, browser type, device type, operating system, and other technical identifiers automatically collected when you access our Site.
• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track your activity, preferences, and interactions on the Site.
• Usage Data: Information about how you navigate the Site, pages visited, time spent, links clicked, and affiliate referral activity.

How We Use Information

We use the information we collect for the following purposes:

• Analytics and performance measurement of our Site and affiliate campaigns.
• Affiliate tracking to attribute conversions and commission payments.
• Site improvement and optimization of user experience.
• Compliance with legal obligations and fraud prevention.
• Communication regarding updates, promotions, and service notifications.
• Personalisation of content and targeted marketing communications (where permitted).

Cookie Policy

Types of Cookies We Use:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Track user behaviour to help us understand how our Site is used.
• Affiliate Cookies: Monitor affiliate referrals and conversions for commission purposes.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.

Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impact Site functionality. For more information on opting out of third-party cookies, visit www.youronlinechoices.com (UK).

Third-Party Links

Our Site contains links to external websites, including casino operators and affiliate partners (particularly Mystake). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any linked websites before providing personal information. Third-party operators control their own data collection, use, and security practices independently of mensdenbg.co.uk.

Your Rights

Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Request limitation of how we process your data.
• Right to Data Portability: Request your data in a structured, commonly-used format.
• Right to Object: Object to marketing communications and certain processing activities.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Retention periods vary depending on the type of information and processing purpose:

• Account Information: Retained for the duration of your relationship with us and for a minimum of 6 years thereafter for accounting and legal purposes.
• Analytics and Tracking Data: Typically retained for up to 26 months.
• Marketing Communication Records: Retained until you unsubscribe or withdraw consent.

If you request deletion of your data, we will remove it within 30 days, unless legal obligations require its retention.

Contact Us

For questions about this Privacy Policy, to exercise your rights, or to report a data breach, please contact us:

Email: privacy@mensdenbg.co.uk
Website: mensdenbg.co.uk

We will respond to requests within 30 days as required by law.

This Privacy Policy is effective as of 2026 and may be updated periodically. We will notify you of material changes by posting the updated policy on our Site with an updated "Last Updated" date.